Attractions & Theme Parks Management

Learn more about creating successful and meaningful concepts and experiences from a business perspective. 

The European attractions and theme park industry is rapidly growing and changing. The increasing variety of options in the leisure market and the merging of culture, arts, entertainment, and retail intensifies competition among visitor attractions. Theme parks, zoos, museums, experience centers, and water parks now compete more fiercely with other entertainment providers. 

Such hyper-competition puts pressure on attractions and theme parks to differentiate themselves. More than ever, this industry will be driven by a need to supply visitors with unique, differentiated worlds of experiences. Zoo’s have another challenge in creating sustainable meaningful experiences in balance with conservation- and educational goals and ethics. 

Find out more about admission and application or the course content.